THE RESERVE presented by Dallas Austin

The Phoenix Reserve is where the world gathers after the whistle. Produced by The Dallas Austin Collective, The Reserve is the cultural address of the summer. Rooted in the musical legacy of Atlanta and staged steps from Atlanta Stadium, this is where diplomats, global executives, cultural architects, celebrities, and world-class athletes gather, the room where the deals get made, the conversations that shape the next chapter happen, and the global moments around the match are celebrated at the highest level. Activating across two windows, June 14 and July 1-15, 2026, The Reserve delivers Michelin-caliber culinary, gallery-quality art, world-class music programming, and after-dark moments that unite sport, sound, and gastronomy in a setting that exists nowhere else this summer. Where the World Comes to Think, Create, Connect, and Celebrate, Set to the Sound of Atlanta. 21+. Limited Capacity. Daily Hours: 12-3 - Global Summit 6-8 - Golden Hour 9-1am - After Dark with DA The Phoenix Reserve is where the world gathers after the whistle. Produced by The Dallas Austin Collective, The Reserve is the cultural address of the summer. Rooted in the musical legacy of Atlanta and staged steps from Atlanta Stadium, this is where diplomats, global executives, cultural architects, celebrities, and world-class athletes gather, the room where the deals get made, the conversations that shape the next chapter happen, and the global moments around the match are celebrated at the highest level. - 21+ event. Valid government-issued photo ID required for entry. - All packages priced per day. Inventory limited and subject to availability. - All bottle service is night-only (8 PM onward). Daytime is wellness, hydration, and cultural programming. - Dinner from the Michelin-caliber chef is à la carte and is not included in any package. - Programming and talent subject to change. - Tickets are non-refundable except as required by Ticketmaster terms of service. Venue: Hotel Phoenix Atlanta.